Orange and T-Mobile become Everything Everywhere (in the UK)

We did ponder how you can rename the Orange and T-Mobile coalition (topical word, eh Britain?) without offending either party, and the strategy seems to have been to just go for a name so bombastic that it overshadows all other concerns. Say hello to Everything Everywhere. Such is the strident new moniker attached to the joint venture between the French and German telecoms, with the justification being that the resultant "super-network" will be the biggest in the UK and therefore capable of providing both universal coverage and limitless services. We'll see how that works out, but for now it's important to note that the high street brands won't be changing. T-Mobile and Orange will retain their separate identities (and eye-searing color schemes), while offering you all the synergistic benefits resulting from the scale of the new company.