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Sprint increasing 3G data plan pricing by $10/mo, calling it 'premium data'




















Oh, Sprint, you sneaky devil. The nation's third-largest carrier just announced that it's tacking on an extra monthly $10 "premium data" charge to its 3G Everything data plans -- in effect, charging 3G phone owners the same total price that Evo and Epic owners pay now for 4G service. It's especially weird because Sprint's hidden the price increase in a press release entitled "Smartphones Drive Wireless Data Explosion" that initially appears to be about increased use of data before shifting abruptly into a defense of the additional charge and potshots at tiered data plans -- we know no one wants to talk price increases, but let's have some gumption, guys. Existing 3G Everything plan holders won't see their rates go up until they "upgrade or activate another smartphone," which doesn't sound great for family plans, but we'll get some clarification on that and let you know. Either way, we'd say picking up a non-4G Sprint phone just got real silly.

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