After its heart-thumping global unveiling, Sony Ericsson has announced the launch of its latest Xperia portfolio for India, today. Including the cleverly designed Xperia arc, and the much-awaited PlayStation certified gaming smartphone Xperia PLAY, the communication entertainment brand has integrated the Android 2.3 Gingerbread platform, the camera technologies of Sony, and its own capabilities to bring the best communication experience to its users.Prices & more after the break...
Sony Ericsson’s new Xperia portfolio is designed to provide the best multimedia experience to consumers. The new phones will enable users to access to the worlds of both Android and Sony, all integrated into beautiful, and easy-to-use devices. The Xperia arc is empowered by the Sony Mobile BRAVIA Engine, making superior quality entertainment on mobile phone a reality; it will also cater to those who are looking for the best imaging experience through Sony’s award winning Exmor R technology; the Xperia PLAY combines a PlayStation–quality gaming experience, with the very latest Android smartphone technology, and is designed for on-the-go gaming and entertainment enthusiasts.
According to Pawan Chadha, Country Head – India, Sony Ericsson, “At Sony Ericsson, our endeavour is to constantly enhance user experience. The launch of the Xperia arc and PLAY is an important development for the brand in India, and with Sony technologies incorporated into our portfolio, we aim to become game changers here. As social and digital media continue to change consumer experiences, our portfolio will complement this phenomenon, and take communication entertainment to the next level.”
Adding more to the launch, Sony Ericsson has also initiated a core marketing initiative with Tata DOCOMO. “Living up to our strategy of ‘Doing the New’ and bringing innovative services and solutions for our customers, we are pleased to announce the launch of the Sony Ericsson Xperia arc and PLAY on the Tata DOCOMO network,” said Mr. Sunil Tandon, Head of Mobility Services & Device Management, Tata Teleservices Limited. “At Tata DOCOMO, our endeavour is to bring to life the myriad possibilities opened up by our world-class 3G network. Real-time video and multi-player gaming are among the top applications of 3G speed and these devices provide an opportunity to bring these to life,” he added.
According to a recent report ‘Mobile Youth Around the World’ by media research firm Nielson, the Indian mobile phone market offers immense growth opportunity for smartphone, given that only 10% of the Indian youth have smartphones and 90% of them still have feature phones. With social applications, and entertainment becoming the key mantras for mobile adoption in India, Sony Ericsson is optimistic about its new smartphones in the market. According to the Telecom Regulatory Authority of India (TRAI), the number of telecom subscribers in the country passed the 800 million mark at the end of January 2011, with an overall wireless density of 65%.
To leverage these trends, Sony Ericsson has invested in marketing campaigns that will help grow the brand’s market share in the country. “Sony Ericsson’s new portfolio is designed to cater to the current trends in the youth market. Our marketing campaign will bring alive our collaboration with Sony and Android, through the Mobile BRAVIA engine, Exmor R and PlayStation. Given these properties, Sony Ericsson will invest substantially in experiential marketing. We will increase consumer touch-points to enable our audience to touch, feel, and live our phones,” added Mr. Chadha.
The new Sony Ericsson Xperia smartphones run on a 1 GHz Qualcomm Snapdragon platform that provides advanced processing power and concurrency capabilities, and lets users run multiple advanced apps simultaneous with minimal drag on performance or battery life. Highlighting this collaboration, Dr. Sandeep Sibal, Country Manager and Vice President of Business Development for Qualcomm India and South Asia, said, “We congratulate Sony Ericsson on the launch of Xperia Arc and PLAY. These devices are enabled by Qualcomm’s highly integrated Snapdragon MSM8255 mobile processor, which combines GHz processing power, rich graphics based on Adreno 205 GPU, top-notch 8Mpixel and 5Mpixel cameras with HD video, noise cancellation, best-in-class 3G HSPA connectivity and ultra responsive multi-touch experience while providing extended battery life. This compelling combination of superior performance, unique design and exceptional user experience makes the Xperia arc a delight for the discerning smartphone user that requires a best of breed camera and HD camcorder for capturing and sharing experiences, while Xperia PLAY offers a whole new experience for gaming enthusiasts that still need great camera capability.”
Here is the first dekko at Sony Ericsson’s latest product line-up…
Sony Ericsson Xperia arc
MRP: Rs.32,000
Colours available in market: Midnight Blue & Silver
Slim, lightweight and strong, with perfect ergonomics, the Xperia arc comes with reality display powered by the Sony Mobile BRAVIA Engine Premium materials, and is amazingly slim – just 8.7 mm. Powered by Android Gingerbread (2.3), the arc is loaded with apps; so whether you need a co-pilot, or suggestions for dinner, the location of the petrol station, or health apps, pop in at the Android Market store for more. The stylish arc also comes with a suite of HD games. Choose and start playing because the game is all yours!
Want more? Document your dramas on YouTube, your stills on Picasa. Shoot it and show it, in stunning HD direct on your TV. Fancy the film without the noir? The Exmor R sensor captures movies and stills in low light and turns them into shining epics!
Sony Ericsson Xperia PLAY
MRP: Rs.35,000
Colours available in market: Black & White
The first ever full featured Android smartphone with real console controls for immersive gaming, the Xperia PLAY is the only PlayStation certified smartphone, and geared up for console gaming with preloaded games. The dedicated controls on this Android Gingerbread (2.3) device are designed to play, whenever and wherever you want to. The lower power consumption plays longer than a regular phone! Its excellent graphics, 3D effects, and six axis motion controls allows consumers to play games on-the-go. At launch, more than 70 titles are available for download from the Sony Ericsson channel on Android Market™ through wi-fi and 3G, and optimised for game play on Xperia™ PLAY. With this, it takes less than four minutes to download a game on wi-fi!
In terms of games, BackStab, the stunning action/adventure thriller game will exclusively be available on Xperia PLAY devices for a month, capitalizing on the phone’s outstanding graphic capabilities and revolutionary controls. A leading developer and publisher. Gameloft has tied up with Sony Ericsson to take the next step in immersive gaming on a smartphone.
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