THE NOKIA E72 WHITE EDITION

Come late April 2010, the Nokia E72 White Edition will make its debut worldwide, offering everything that comes with the successful Nokia E72 and more.
With matching accessories including a white Nokia Bluetooth Headset BH-216, white Nokia StereoHeadset WH-205, white pouch, white strap and phone jewellery, the Nokia E72 White Edition is quite simply the ultimate combination of beauty and intelligence.
Its full QWERTY keyboard brings a rich mobile email and instant messaging experience right out of the box, making it the ideal device for people that want to be productive in both their personal and professional lives. This stylishly sleek device comes onboard with Nokia Messaging (mobile email and IM) as well as corporate email clients for Mail for Exchange and IBM Lotus Notes Traveler. Accessing popular accounts such as Yahoo! Mail, Gmail, Windows Live Hotmail, Ovi Mail and thousands of other email service providers just takes a few simple steps.
A perfect travel companion, the Nokia E72 White Edition, which is GPS-enabled, supports the latest version of Ovi Maps offering free voice-guided navigation for both car and pedestrian, premium content including Lonely Planet and HungryGoWhere as well as location sharing with Facebook friends.
Its intuitive optical navigation key and 5 megapixel camera also makes capturing experiences on the move all the more memorable. The Nokia E72 White Edition, complete with matching accessories, is expected to retail at USD 327, excluding taxes and subsidies.

Read more about the E72 White Edition here

NOKIA E72 - DEMAND TOO BIG FOR 3 TO IGNORE!!!

3UK, the network provider has bowed over demand for the Nokia E72 and will be stocking the handset as of May this year.  Sylvia Chind, Head of Branded Devices at 3UK, said, “We deliberated long and hard about how it fits into our range and how much demand there would be for it – but the comments on our blog convinced us that bringing the Nokia E72 into our range would be the right thing to do”.

NOKIA E72 PURPLE EDITION

The smartphone boasts some nice features, such as a 5-megapixel camera, 3.5mm jack and fast 10.2Mbps HSDPA. It also has a compass and a new messaging application.

NOKIA E72 CAMPAIGN TO TARGET BLACKBERRY.

Nokia is gunning for BlackBerry market share with a major campaign promoting the Nokia E72 business smartphone as the handset of choice for working women. The campaign is part of Nokia’s wider aim to build its share in the enterprise market, with RIM’s market share a central target.
BlackBerry has seen major growth among non-enterprise customers buying business-oriented devices over the past year. According to recent figures, around half of all BlackBerry consumers are now non-enterprise, largely driven by the Pearl and Curve’s success in the business-consumer hybrid area.

Canalys analyst Tim Shepherd said Nokia and BlackBerry both recognise the need to serve a hybrid consumer-business market. ‘They have realised that splitting consumer versus business doesn’t make sense.
‘It is clear that professional users have a specific set of needs but they also have consumer needs too. Nokia and RIM have both addressed that, developing devices such as the E72 and the Curve that target both sectors.’
Nokia’s campaign, ‘E72 In Action’, will see Karren Brady, former MD of Birmingham City Football Club, and Savannah Miller, sister of Sienna Miller and founder of fashion label, Twenty8Twelve, acting as ‘Nokia ambassadors’, promoting the E72 smartphone via Twitter, Facebook and on Nokia’s website.
Two years ago, Nokia cut its ties with RIM, ditching the BlackBerry Connect application on its Eseries range.
Industry analysts said it was a mark of how much of a threat RIM had become to Nokia.
The E72 smartphone is similar to its predecessor, the E71, with a QWERTY keyboard and email capabilities. It also has instant messaging functions and will come with a built-in widget for Ovi services.
Ben Wood, analyst at CCS Insight, said the campaign reveals the growing importance of women to the smartphone market. ‘Our research shows that women are very significant users of social networking. Yet the male-dominated mobile phone industry has done a very poor job of marketing to women so far in terms of handsets, designs and propositions. It is about more than pink plastic.
‘However, RIM has been very successful in targeting women. Their breakthrough came with the Blackberry Pearl, which made what had been a very masculine tool much more accessible to women.’

NOKIA E72 VIDEO TOUR

The Nokia E72 is optimized for messaging and e-mail with a full messaging keyboard and support for EGPRS, WCDMA, HSDPA/HSUPA (3.5G) and WLAN. The device features two customizable Home Screen modes, active noice cancellation and a 5 Mpix autofocus camera. Write messages with intelligent text input, enjoy videos, music, and graphics on the 2.36” QVGA display. Additional features include GPS and Nokia Maps 3.0, UPnP, Bluetooth 2.0 +EDR, and USB 2.0 High-Speed.